Back to Basics: Content Marketing Tips

Last week I decided to do a post on content marketing, so I decided to return to the topic and include 5 good questions to ask yourself when implementing a content marketing strategy.

For those who haven't heard the term "Content Marketing" - keep your heads up, you soon will.

Content marketing is catching alot of attention at the moment, and it has become quite popular among marketing teams due to the growing influence of social media. Altough content marketing "MAY" sound new, it has been around for quite a while now.

Pretty much, if you are creating content around a particular subject, it adds value to the information you possess. If you can influence someone to purchase it or implement word-of-mouth for you, then you are doing a good job. Moreover, the question lays whether you are implementing strategical changes to make it even greater.

1. What is the question you are trying to anwser? Succesful content marketing revolves around the idea of providing a key solution or anwser to a business/organization.
   
   So pretty much what I mean by this is, you aren't trying to launch a marketing campaign for the business, you are trying to focus on key issues regarding it.
   
   
2. How to make it less about YOU, and more about THEM? If you read my last post on generation g, I mentioned the fact that people are fed up with sales pitches. In other words, the context of the solution you are providing needs to be USEFUL, and the context needs to go beyond the greatness of your product.
   
   Listen to what the client's problem is. Simplified; If you have a problem, and you have to deal with it, people do not want to hear about how great you are and how wonderful your solution is, then want to know IF that solution can SOLVE their problem or not, and do not want to WASTE TIME dealing with something that is not going to provide them any help.
   
   
3. Who's going to read it and share it? First of all, it must be interesting. Moreover, "interesting" is what is going to make people share it. How many of the people you know, can't help sharing a really interesting article with you? The same rule applies to your content.
   
   
4. How will you promote it? In modern times, promoting something is by far quite easy, however, the problem lays in who you are promoting to. Social networking can be of great help in this area. Moreover, spend some time thinking of who you would like to share that information you possess with, and find out how to do it.
   
   Remember your content is "INFORMATION" by promoting it you are implementing the process of "Communication". It is useless if you possess such valueble information and no one can access it.